Importance of market understanding in these times
Market research like most industries was affected at the start of this global pandemic. And yet, market research professionals have an important role to play, by putting management teams in touch with customers and offering sound, evidence-based advice.
COVID-19 has made market research crucial to any brand’s longer-term prospects. The brands that are thriving now are the ones that are investing in understanding today’s rapidly changing consumer.
Companies need feedback from the market/ customers to help in restrategizing and positioning brands, products and services. People are ready and willing to answer surveys and discuss the impact of the pandemic in their consumption patterns (commodities, entertainment, information and information sources etc.). All this and more to get to understand consumer attitudes and generate some really actionable insights to ultimately help drive increase in share of wallet.
It’s important to do it now as it informs brands on the change in customer behaviour and what to expect in the coming days for services and products you may be offering. Consumer messaging needs to be carefully put together to communicate safety, empathy and transparency. Does the marketing content resonate well during the crisis ahead? These are sensitive times and communication should be carried out with that in mind. It is also very vital to look into the change in the work environment, how are your employees feeling? Is there a change in the work culture and how it may affect future business?
Market research helps you stay ahead of the times by understanding the environment and how the market is affected by it.
Event Management
Through our affiliate company Evensis Ventures, we offer clients end-to end event management services
We have the expertise and experience to manage all type of events, from formulating the event concept, planning the overall logistics and conducting project management.
Our responsibilities include:
- Work with the client in selecting and reserving venues
- Managing third party suppliers
- Managing the event logistics
- Crisis and situation management at the event
- Designing a security plan
- Monitoring of the event
Market Research Consulting
- Our commitment is to offer you innovative and comprehensive market research solutions that meet your business objectives.
- We offer the full range of qualitative and quantitative research solutions. We work with consumer and business to business audiences to understand and meet their needs.
- We deliver information and analysis that simplifies complex market and environment data at cost, enabling you to make well-informed decisions.
Media Monitoring and Analysis
- To augment our offering, we offer our clients a 24/7 hour media monitoring & analysis service. We create summaries and provide these to you, thus along with your morning coffee you will get all the relevant information to make well considered decisions.
- Our monitoring services include the following:
- Print media monitoring
- Radio and television monitoring
- Internet/online/ social media -monitoring
- Blog and comment monitoring
- Adclip
- Serving unique needs
- Industry benchmarking
Print Media monitoring
We monitor all national and regional dailies, along with about several weeklies and monthlies, so that our clients will get the really important pieces. From Monday to Friday, each morning we create a digest for you and send you a summary of the news that you need before 07:30 in the morning. We also attach the links through which you can have access to full articles in Word format, PDF versions and in case of internet sources we include a link to the original source, so core issues are really only a touch of a button afar.
Radio and television monitoring
We monitor programmes, news items, and other special programmes on national TV and radio channels around the clock. We create summaries from the programmes that you pick.
Internet/online/ social media-monitoring
We monitor over three hundred internet pages 24 hours a day and this number keeps growing each day. We have an automated online search system that seeks the articles of sites monitored based on the keywords that clients provide. Then we create summaries from these and results reach you in e-mail so that you can continuously stay online.
Industry benchmarking
Comparative media exposure within an industry assists communicators and marketers in further entrenching themselves within their own marketing strategies. BMA has thus developed a product that provides a neutral and objective overview of media activity within specific industries. BMA presents industry benchmarking reports in tabulation format, as a matrix which includes information on stakeholders; content; clip count; and a weekly trend analysis.
Blog and comment monitoring
With our brand new Blog and comment monitoring service, you can get an instant notice if your brand name, product, any of your competitors, business partners or any topics that you may consider important is mentioned at a Hungarian blog or forum in any context possible. Our monitoring will make you able react immediately, with no delay, thus giving you a newer competitive edge compared to your competitors. If you wish to know what is written in internet diaries or forums about you and what opinions, comments and blog posts are published, then you should try the Blog and comment monitoring services offered by BMA.
Adclip
Adverting is a key component of all media, whether print, broadcast or online. In this light, BMA has created an Adclip service, to monitor all ads in all broadcast and print media.
Adclip then compiles weekly reports containing information about where and when the ads were published, as well as their ‘Rand to clip’ value. The service is affordable, as clients pays per ad requested.
Serving unique needs
If needed, we also cover the special requests of our clients. Services listed above can be aligned to special needs, sent in special formats you use. We can create customized media monitoring, send you files in a way you want, at the frequency you want, with specific features that may include media monitoring with company logos, unique transcriptions, summaries with table of contents, etc.
Integrated Marketing Communications & Strategy
- Valorem offers a strategic process of discovery, direction, delivery and impact at varying levels, depending on the needs of the client .
- Specific services include the following.
- Full strategic marketing and communications plans (may include direction and delivery or direction only)
- Building a messaging platform
- Message training for spokespeople and employees
- Full-day or half-day strategic planning sessions that take clients through the four-step process. This is provided for businesses and organizations that need strategic insights but do not have budgets for full-time communications/ public relations employees or retainer firms.
- Ongoing strategic communications consulting
Digital Marketing and reporting
Media Relations/ PR/ Crisis Communications
- It’s important that we be able to measure the results of our efforts, and whether you’d like insight into the level of detail we regularly review or prefer weekly/monthly summaries, you can be confident that we strive for results, not just activities.
- Weekly Analytic
- Our team regularly reviews our dashboards for monitoring metrics such as fan base growth, demographics, post reach, and engagement (retweets, likes, comments, google analytics etc.). If we notice anything unusual, we collaborate to find solutions, and adjust accordingly.
- Report creation
- We will create a summary report for you about our activities and results for the period. Content of the report can be customized depending upon the objectives and any specific campaigns or focus for the time
- We have a team of experts who have worked not only in leading Media houses in Kenya, but in world affiliated and rated PR and creative agencies. Our aim is to deliver to clients cost effective media and PR strategies and campaigns across all platforms- Print, Electronic, and New Media.
- We will walk with you and through our media relations strategy, our focus will be to tell your corporate story and to build corporate and reputation, visibility and credibility. This begins with understanding the nuances of working with the media to get desired outcomes while avoiding pitfalls.
Brand Reputation and Management
- Great brands and communication campaigns are the result of attaining an insight into the driving forces of target consumers and stakeholders.
- Our brand and reputation strategies are founded upon the understanding of a client’s business
- We determine the who, what, where and how then recommend the activities required to achieve the desired outcome with our team of experts. Through the development and management of:
- Brand/ Communication strategy
- Brand Audit
- Brand Awareness/recognition
- Brand Identity
- Brand Assets Management
- Brand Reputation Management
- Brand Equity
- Crisis Communication
